Four qualities embody any good reseller. These qualities include a willingness to be educated on the product or service they are reselling, a thicker skin than most to be able to handle rejection, an ability to persevere even when people keep saying “no” all the time, and the ability to juggle multiple tasks and deal with various clients of differing industries and needs. Without them, reselling is tough.
A willingness to learn remains at the top of the qualities list of what makes a good reseller. Most seoresellers.com/2011/03/30/seo-outsourcing-keep-up-with-the-competition/” Title=”Seo tips, Seo reseller plan”>resellers know very little about what they are selling … perhaps just enough to make a well-educated sales pitch … but the best ones take the necessary time to educate themselves so they have the ability to quickly answer questions on the fly instead of constantly having to refer to a handbook or ask their host company for answers. These professionals stand apart from their competitors by having an educational edge.
A thick skin is another quality that consistently embodies good resellers. Just like a traditional seller, a reseller must be OK with having people slam doors in his face or hang up on him on an everyday basis. It must not change his focus or his drive. In fact, he must use that constant negative attention and turn it into a positive to drive him to do better and sell better. What does not kill you makes you stronger, as the saying goes.
Along these lines, an ability to hear the word “no” and have it bounce completely off and into the stratosphere is a key quality of a good reseller. Persistence is inherent in this person, as is a drive that simply does not stop when someone closes a door. This of course does not mean the person has to pound on that door again. He must also know when to walk away. But he can use that determination to focus on another potential client to do better and perform on a more professional level. Understanding mistakes made and improving upon them mirrors this quality too.
Attention to detail and excellent time management skills also are inherent in good resellers. These professionals are organized because they must juggle several clients at one time while communicating with the host company simultaneously and ensuring that everyone is happy and gets what they want. As the go-between, this professional has a level of customer service that is unmatched … at least the best ones do, anyway.
