Search Engine Optimization is a good form of marketing whereby you utilize popular keywords and the search engine to give an organic ranking approach to customers who are not accustomed to advertisements and shady SEO campaigns. There are many agencies offering SEO services, and yet they don’t know how it works. To avoid wasting your money and time with incompetent SEO providers, you should search for real SEO resellers who will effectively market your website to potential clients. Before hiring the SEO agency, you should understand how SEO reseller works and the viability of using it to market your products.
How SEO reseller works
An SEO reseller is an agency that focuses on Search Engine Optimization, and white label its services to marketing, development, or design agencies. In simpler terms, it can be described as a team of SEO experts who have highly developed processes to ensure delivery of better search engine results across different platforms. These resellers usually have an extensive relationship with writers, editors, and publishers which helps them get high quality backlinks. In most occasions, these resellers uses the services of experienced copywriters who will help in crafting your content. The top SEO resellers will offer you a simplified dashboard through which you can order links and track the results. This dashboard is then white labeled to show you how your campaign is performing. In a nutshell, SEO resellers will offer SEO services to you without the need to hire in-house SEO experts. Through the use of reseller services, you get search engine optimization which will gain you more customers and thus additional profits.
How to choose the right SEO reseller reviews
A good SEO reseller will act as a third arm of your agency whereby the relationship goes beyond outsourcing since you will have to partner with the reseller when handling the critical aspects of your business. If you opt for a poor SEO reseller, you will not only lower your ranking but, you can also be delisted from Google and other search engines. Below are things you should look out for before picking an SEO reseller
1. Look for reviews from real people
The decision of at least 90% of consumers is influenced by online reviews. However, when it comes to SEO resellers you, should avoid online reviews since they can be misguiding. Notably, most SEO companies are fake and, hence they give fake online reviews to attract customers. To avoid falling for this trap, look for real businesses who have used the services of the said SEO agency and ask them the results they got from the service. As such, you will get more accurate insights than those of affiliate bloggers.
2. Years the agency has been in business
Since SEO is a churn industry, strategies and tactics are bound to change each time there is a new addition to the search engine algorithm. If the reseller has been in business for at least 5 years, they will have some strategies in place to help run SEO campaigns. Despite the fact that this is not an indicator of quality, it is an indicator of consistency and longevity, which is a rare quality in the SEO world.
3. The number of clients who have used the service
There are different flavors of SEO such as B2B, E-commerce, and local, with each varying in its implementation. Also, it is good to work with resellers who have past SEO experience which is determined by the number of clients served before you. The past and existing clients are a good source of information when examining the expertise of the SEO reseller.
4. Cost and Payment Structure
Before choosing the SEO reseller, make sure you know the how much it costs. Your SEO service of choice should have a balance between quality and cost to make it effective. Also, the cost should not be so low since you may have to double check every link. Before choosing an SEO company, ask yourself the following questions: Is there a monthly subscription plan? Does the reseller offer bundle ideas? Can you order the services separately? Do you need to sign a contract? These questions will help you settle the best SEO reseller.
5. Communication Quality
When vetting an SEO reseller agency, consider the promptness with which your questions were responded to. Also, determine whether the support staff have sufficient knowledge regarding the SEO world. To ensure that your business gets a secure search engine rating, ensure that the SEO reseller of your choice have staff to take care of emergency situations in case of any eventuality.
6. Drive the Service
Before settling for an SEO reseller service, ensure that you test drive it by buying some links to a non-money domain and observe how it performs. However, this can be very time consuming since the links can take weeks before coming in. Despite this, it is important to verify the quality of the links and linking pages.
How to track results from SEO resellers
After choosing an SEO reseller agency, you should have a clear plan of how to keep track of their work and effectiveness. If you reseller offers a custom dashboard, you will have an easy time tracking the results but in most occasions, you will have to use traditional tools such as regular communication and tracking so as to monitor the results of using the SEO reseller. Some of the ways you can track SEO reseller are discussed below.
1. Ensure Constant Communication
Most SEO resellers will willingly give you a weekly report regarding the performance of your campaign. In addition to this report, you need to inform your reseller about your current and future plans. In case your plan is to ramp up link building in a few months’ time, you should inform your SEO reseller agency. On the other hand, your reseller should also keep you informed in regards to the things happening in the company and the general SEO world. This way, you will be prepared for any algorithm changes which affects the search results.
2. Monitor the Backlinks Personally
You should keep an eye on the backlinks that your SEO reseller program creates for you. If you are not careful enough, the reseller can create a poor quality of backlinks an example being a situation where you receive 20+ links instead of 40+ links. You can use an analysis tool such as AgencyAnalytics to ensure that the process is quick and smooth.
3. Track Organic Traffic and Rankings
The sole purpose of using SEO services is to improve the ranking of your domain. Even if your SEO campaign is well-executed, it is a waste of time and money if it doesn’t lead to better ranking. A rank tracker tool can help you track the progress of your site and also to check the reseller activities of your service provider.
Risks associated with SEO reseller services
Of course, SEO reseller program comes with a considerable amount of risks since you will not have complete control over the optimization process. When going through white label reseller reviews, you should be very thorough and careful since there are numerous risks associated with these services. Below are some of the risks that you can expect.
1. They can lead to Black Hat Links
Regardless of the recent changes in Google algorithm, SEO remains a link building game to a large extent. As SEO resellers struggle to deliver results to their clients, they can result to spamming the black hat links. To avoid these eventualities, ensure that you vet your resellers thoroughly before offloading your SEO work to them. Most resellers will offer the links they promised to you but occasionally, a poor link can slip through. If this happens you should flag it immediately so avoid poor rankings.
2. You can get poor quality content
In most occasions, search engine might not care about the content of your site but you customers will obviously care. If customers are not satisfied with the content of your webpage, they can decide to report it to the search engine leading to penalties which can involve closure of the site. You should scrutinize and monitor your resellers constantly to avoid poor quality content. Ensure that the service provider sticks to a certain content standard and site quality.
Undoubtedly, a good SEO reseller will give you an extra source of income. After offloading your SEO tasks to a reputable SEO reseller program, you get to focus on your core competency which will help you make extra cash. Finding the right SEO reseller service can be hard but by considering the guideline above, you will have a relatively easier time. Also ensure that you read real SEO reseller review to ensure that you get an insight of what your preferred service provider has to offer. In case you are using private label SEO or white label SEO reseller reviews for the first time, consider using it on a non-profit domain and track its performance before using it on your business domain. This way, you will be protected from liabilities associated with fake SEO reseller services.
The benefits of using an SEO reseller review services include:
1. You can focus on what you are good at
As a business, your core competency is likely not SEO if you are looking for an SEO reseller. It is difficult to teach yourself how to rank for SEO without considerable investment. An SEO reseller allows you to focus on what you are good at.
2. Scalable Results
Small business SEO services can offer you personal SEO services at a higher cost, while SEO resellers can offer cost-effective results that are scalable for your business without the need for more resources.
3. You work with search and SEO experts
You get to work with SEO experts who can increase SEO ranking for many different industries and company sizes because they have professional experience in all types of SEO offerings. Having a company that does the same task day after day gives them an advantage that would be hard for you to build internally.
4. You don’t have to invest in SEO tools
It can be difficult to learn how to teach yourself SEO and new employees can be costly. But the real hidden cost is the SEO tools required for SEO.