In today’s word, more and more consumers are turning to the internet to find the products and services that they need. eCommerce sales topped $200 billion in 2011 and by 2016, more than half of the dollars spent in the US retail sector will be influenced by online marketing and web presence. Therefore, internet marketing, also known as online marketing, is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.
SEO, or Search Engine Optimization, is a particularly important aspect of internet marketing, as consumers are increasingly using search engines to find products and services to purchase. The vast majority of internet users’ experiences, approximately 83 percent , begin with a visit to a search engine. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
However, if you don’t have the time or the talent to preform internet marketing, such as SEO or social media marketing, you might consider outsourcing. In fact, the choice to outsource internet marketing is quite common. 30 percent of businesses outsource at least a portion of their social media marketing, up from 28 percent in 2011, while a survey of 900 client side advertisers and agencies found that in house SEO declined from 51 percent in 2010 to 44 percent in 2011.
Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into an SEO company and consider SEO reseller plans. If you’re interested in resell SEO through SEO resellers you might want to look into different private label SEOs, such as White Label SEO, which offer various options for resell SEO programs. Whatever your SEO needs, SEO resellers can be a great investment. You might also look into resellers for social media and web design. Overall, internet marketing is absolutely essential.